I am happy to blog about the future because the possibilities are still endless. I believe our new normal has introduced the world to the digital side. People we forced to work from home and interact digitally and I believe fashion will do the same. One trend that I look forward to is digital fashion shows. Digital fashion shows will only host the models and be open to anyone to watch. I can imagine now being front row at home to a Chanel fashion show. It gives people who never get to catch a live show see all the behind the scene.
Professionally, fashion in retail stores will see an increase in purchasing clothing but a bigger increase in returns. Fitting rooms across the world are closed so trying on clothing is dead. Customers are forced to over spend by purchasing two sizes or forced to return to the store for the right size. A few lucky customers will get it just right. I see this hurting the retail in the future but I am still hopeful.
Influencers today play a key role in marketing. These special individuals are paid great money to advertise businesses to their followers. This in turns gives businesses more customers and a small window to be talked about. This marketing form goes back to word of mouth with pictures and famous people. These influencers are pulling out all the stops to make the company that has paid them worth it. Marketing teams are becoming more tech savvy and gearing their audience to the tech savvy shopper. Its the person who has their phone on them or on it 24/7, looking for the hottest trend or latest celebrity to follow. Adding influencers is a small part to a large market that they want. Influencers play a small role to a big slice of pie. Looking at Dunkin Donuts and Logan Paul. Dunkin Donuts is world wide. They don't need much marketing because the company has high rating and is favorable. Logan does a 2 min video in collaboration and boom. The company gets more followers, Dunkin coffee drinkers and even a few stocks go up. In the influencers eyes, they have done a lot but to companies, they are a small part to the puzzle.
The use of marketing perspective impacts the relationship between the company and consumer through the products. It's normal to see the President of Old Navy advocate for Old Navy clothes but to see Beyonce' in it changes the perspective. It then becomes more valuable to consumers and they are willing to pay any price.
Good customer service is not dead! Tampa International Airport went above and beyond to help service a little boy who left his tiger in the airport. The staff took pictures with the tiger to show that they care about customer care.
Tampa’s Airport met the need of security over a personal item. If I leave something at the airport, I’m instantly in a panic mode. Depending on where I am, some items become a lost cause because of the pace of the airport.
The social and consumer experience was addressed through photography. ‘’The operations manager took the tiger around the airport campus, photographing it by the air traffic control tower, on a luggage cart, hanging out with airport firefighters and at other landmarks. He created a storyline to go with the photos, turned them into a book and left it for the family to pick up along with the tiger when they returned on a late night flight to Tampa. The story went viral, reinforcing to the public the airport's commitment to customer service.’’I believe this was done successfully because it told the story and gave the airline a good reputation.
Digital media followers enjoyed the story. The reach surpassed 3,000,000. Followers commended airport staff for the exceptional customer service. Nearly 115,000 people liked, commented and shared the story on Facebook. Twitter post had 78,000 impressions, and millions more through shares by airport partners.
On a typical day, I am found scrolling through Instagram and
Facebook. It has become an everyday thing and I find myself on breaks
mindlessly scrolling. On Instagram I love that the focus is pictures.
Visually, I love anything that is bold, has sparkles or makes me
question everything I once knew. Instagram is a great platform to
showcase your skills in photography and storytelling. Facebook is
similar to Instagram with the feature of adding photos but its mostly
storytelling through text and sometimes photos. I enjoy Facebook because
I am connected with friends, family members and classmates. Most
importantly, I am connected to a sewing group on Facebook that is very
educational. Since my weight loss journey, the Fitbit app and my Versa
is another app that I use everyday. I love challenging my sister in
fitness goals.
Instagram has a positive reaction for me because I feel like I can
control to an extent that I am viewing. If a post comes up that is
inappropriate, a few clicks can make it disappear. On Facebook, I feel
as though I don’t have the same luxury. The steps to remove a post or
person is long and I find myself blocking a lot of people and things.
Facebook can also be very messy and confrontational. I’ve witnessed way
too many impersonal things shared on the site. Fitbit for the last month
has given me the blues since switching over to an iPhone. It doesn’t
connect on respond to anything which in turns makes it a negative
experience.
My needs are met more when I am using Instagram over the other apps
because I am a visual learner. I see a dress and can instantly take it
part and figure out how it was made and the materials. Instagram
satisfies my need to create or be inspired.
I constantly have emails from different companies. I like being on a
company’s email listing because those customers get the best deals. My
favorite email comes from a fabric company that a purchase from
frequently. They have weekly sales and I can never pass up a good sale. I
look for specific fabrics to be on sale, mostly the knit family is what
I like to sew with. I look for good deals and a meaningful message.
Digital media and Marketing today is the key factor in any business
today. The audience has changed over the past years and Millennials are
the key buyers. We needs to see everything digital. Magazines are
digital now along with Fashion Shows. Once a sacred activity now
available to anyone with a device.
Professionally, fashion in retail stores will see an increase in purchasing clothing but a bigger increase in returns. Fitting rooms across the world are closed so trying on clothing is dead. Customers are forced to over spend by purchasing two sizes or forced to return to the store for the right size. A few lucky customers will get it just right. I see this hurting the retail in the future but I am still hopeful.
