Marketing Perspective

Influencers today play a key role in marketing. These special individuals are paid great money to advertise businesses to their followers. This in turns gives businesses more customers and a small window to be talked about. This marketing form goes back to word of mouth with pictures and famous people. These influencers are pulling out all the stops to make the company that has paid them worth it. 

Marketing teams are becoming more tech savvy and gearing their audience to the tech savvy shopper. Its the person who has their phone on them or on it 24/7, looking for the hottest trend or latest celebrity to follow. Adding influencers is a small part to a large market that they want.

Influencers play a small role to a big slice of pie. Looking at Dunkin Donuts and Logan Paul. Dunkin Donuts is world wide. They don't need much marketing because the company has high rating and is favorable. Logan does a 2 min video in collaboration and boom. The company gets more followers, Dunkin coffee drinkers and even a few stocks go up. In the influencers eyes, they have done a lot but to companies, they are a small part to the puzzle. 

The use of marketing perspective impacts the relationship between the company and consumer through the products. It's normal to see the President of Old Navy advocate for Old Navy clothes but to see Beyonce' in it changes the perspective. It then becomes more valuable to consumers and they are willing to pay any price.