Branding: A Day in the Life

On a typical day, I am found scrolling through Instagram and Facebook. It has become an everyday thing and I find myself on breaks mindlessly scrolling. On Instagram I love that the focus is pictures. Visually, I love anything that is bold, has sparkles or makes me question everything I once knew. Instagram is a great platform to showcase your skills in photography and storytelling. Facebook is similar to Instagram with the feature of adding photos but its mostly storytelling through text and sometimes photos. I enjoy Facebook because I am connected with friends, family members and classmates. Most importantly, I am connected to a sewing group on Facebook that is very educational. Since my weight loss journey, the Fitbit app and my Versa is another app that I use everyday. I love challenging my sister in fitness goals.
Instagram has a positive reaction for me because I feel like I can control to an extent that I am viewing. If a post comes up that is inappropriate, a few clicks can make it disappear. On Facebook, I feel as though I don’t have the same luxury. The steps to remove a post or person is long and I find myself blocking a lot of people and things. Facebook can also be very messy and confrontational. I’ve witnessed way too many impersonal things shared on the site. Fitbit for the last month has given me the blues since switching over to an iPhone. It doesn’t connect on respond to anything which in turns makes it a negative experience.
My needs are met more when I am using Instagram over the other apps because I am a visual learner. I see a dress and can instantly take it part and figure out how it was made and the materials. Instagram satisfies my need to create or be inspired.

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I constantly have emails from different companies. I like being on a company’s email listing because those customers get the best deals. My favorite email comes from a fabric company that a purchase from frequently. They have weekly sales and I can never pass up a good sale. I look for specific fabrics to be on sale, mostly the knit family is what I like to sew with. I look for good deals and a meaningful message.

Digital media and Marketing today is the key factor in any business today. The audience has changed over the past years and Millennials are the key buyers. We needs to see everything digital. Magazines are digital now along with Fashion Shows. Once a sacred activity now available to anyone with a device.